The Watches’ book of the year

Blu blu, l’Amore è blu.

Meet Sandro Fratini, a true collector whose passion for watched overcomes all barriers of time and distance. At the age of eight, he received a modest steel Longines for his first communion and from that moment onwards, he was hooked on the art of watchmaking.
A true collector collects timepieces with his heart, as well as his mind.
A true collector acquires pieces to keep and does not worry about what the “market says”, he only cares to own what he desires.

It is in this spirit that the collection presented in this book, one of the most important watch collections in the world, was assembled.
Each watch has a reason for being in this collection.
Each watch has a personal link to this collector.

Over 650 watches

The 650 watched featured in this book represent a fraction of the entire collection, to which Sandro Fratini quietly and passionately dedicated huge amounts of time and energy, bringing together the watches which spoke to his vision.

688 unique pages

This 688-page large format Ultimate reference book has beek produced with the great care that is an appropriate tribute to its exceptional photographical content; it will reveal to the public a watch collection never seen before.
This book, with parallel Italian and English texts, will be distributed worldwide by FAM Publishing in the prestiguious series “Collection” and is co-edited with Christie’s. The book was created by Christie’s with Sandro Fratini to underline his passion for the finest watchmaking from the technical aesthetics of the movement to the beauty of the dial and case design.
This book reveals examples of celebrated vintage Patek Phlippe and Rolex wristwatches, many of the unique pieces unknown to the collection community.

In addition, a fine selection of mid-century Audemars Piguet, Vacheron & Constantin, and Cartier watches are presented lavishly with in this massive book. Only a privileged few have seen these watches before and now the public has the opportunity to study, admire, and compare many of the most important watches ever made.

The author

Sandro Fratini represents the second generation of the famous Fratini family of entrepreneurs, who founded the internationally renowned Italian Rifle jeans brand in 1958. Sandro Fratini’s personal watch collection and his passion for it, led him to create L’O, a chain of boutique hotels located in secluded locations in Florence, Venice and soon, Rome.

Sale available in 4 versions:

The book is printed by Faenza Group S.p.a.